James McCrae is an author, poet, and teacher who empowers creators to live with purpose and turn imagination into reality. He is the founder of Sunflower Club, a global community dedicated to creativity as a tool for personal healing and social transformation. As a creative strategist, he has worked with top brands and startups to define and actualize their message and mission. His books include Sh#t Your Ego Says and How to Laugh in Ironic Amusement During Your Existential Crisis and The Art of You: The Essential Guidebook for Reclaiming Your Creativity.